One question that often comes up when people get involved with social media is, “Where should I spend my time?” Like anything new, it can seem rather daunting at first, just trying to get up to speed.
Rest assured, many of us are in the same boat. And as popular as social media is, those of us involved are still the early adopters.Yes, there’s lots to learn, but it’s also a great time to jump in and get involved.
In a recent post Chris Brogan came up with a handy formula on how to divide your time:
- 1/4 for listening: This involves setting aside time to read other blogs and find out what others in your niche or line of business are saying. This is how you find out what’s on the horizon, and get inspiration for your own posts.
- 1/2 for connecting: This involves leaving comments on other blogs, tweeting links to articles you like, and sharing items on sites such as Digg, Delicious, Stumble Upon and Friend Feed.
- 1/4 for creating: Creating content is every bit as important as connecting. This can involve anything from setting up a blog, posting photos about a recent event to Flickr, or posting something funny you’ve read on Tumblr.
I think Chris is spot on in terms of his suggestions for allocating time.
My personal strategy is to try to read 25 blog posts a day (through my Google Reader account), participate in Twitter and leave comments on 2-3 blog posts a day, and post to this blog twice a week.
What about you – where do you spend your time? do you feel there are places within social media NOT worth spending your time on?
Photo credit: moriza