In case you missed it, here are some tips she shared with us:
1. Own your own space:
Post information about an event on your own site first. That way you know it’ll always be there. That’s not always the case if you post the info on someone else’s blog, since they may take it down. This ties in with Jodie’s advice about owning your own domain.
You can then cross post the info to other sites, linking back to your own site. Add a short intro at the beginning so it’s not exactly the same wording – otherwise – google will think you’re spamming!
2. Always post to an open page:
Posting information to Facebook means people will have to log in first – that can be mildly annoying if they aren’t logged in – or worse if they don’t have a Facebook account – you’ll lose them. Get around that by posting your info to a website or your blog.
3. Ask for favours privately and thank people publicly:
Pick the key people you think would be interested in your event – send them a “direct message” asking them privately if they would “tweet” info about your event. Then when they do, thank them publicly.
4. Choose the appropriate medium to promote your event:
Like traditional advertising – pick the medium best suited to your demographic. Facebook is great for the “social 20s”; Meetup is good for career professionals 30-50; and Twitter will reach 36+. Lorraine teaches lots of “social media for beginners” courses and advertises that through the events section of local newspapers. (She wouldn’t reach her target by posting on Twitter – at least not before they’ve taken her course.)
5. Facebook is the easiest way to notify your friends of events:
It’s very non-intrusive, and unlike email, it’s a good casual low pressure social marketing tool. People can see who else is coming by checking out who has accepted – that creates buzz. As the event organizer however, don’t ever assume that everyone who says they’ll attend will. Once you’ve posted an event, check the wall every few days – people may be asking questions about the event.
6. Event Brite is a good tool for paid events:
Event Brite has a number of good features – you can set your event as public or private; you know that people who reply as attending on event brite have paid … check it out.
So… to sum up: start with your own page/website first – ensure it’s an open site – then include the link to event brite on all your cross posts.
7. Consider having two separate accounts – one personal and one professional:
Social networking sites have helped to blur the lines between your personal and professional life – not always in a good way. One way to get around that is to have two separate accounts. Some people are all business – all the time. Others like to relax and let their hair down every now and then. With two accounts, you can wake up in the morning, professional reputation intact.
(Dallas Mavericks basketball coach Mark Cuban should have followed Raincoaster’s advice. Instead, he was fined $25,000 by the NBA after mouthing off on Twitter about a ref after the game.)
8. Flame wars:
Raincoaster shared these examples with us – and commented that flame wars are great for hits:
On Internet drama:
Mummified fairy remains found – 1,664 comments!!! – how do you get that many comments??
R U F*cking Kidding Me? – is there someone you want out of your life?? what happens if they want to friend you on facebook?? here’s how one person responded – this post contains explicit language and is NSFW (not safe for work).
Photo credit – Jess Sloss of www.socialsquared.com