Posted by: cindystephenson | August 30, 2009

Social Media Tips from Raincoaster

Those of us who attended Victoria’s Social Media Club were treated to a presentation on event marketing and internet drama by Lorraine Murphy of Raincoaster.  And a treat it was.

raincoaster by JessSloss

In case you missed it, here are some tips she shared with us:

Event Marketing:

1. Own your own space:

Post information about an event on your own site first. That way you know it’ll always be there. That’s not always the case if you post the info on someone else’s blog, since they may take it down. This ties in with Jodie’s advice about owning your own domain.

You can then cross post the info to other sites, linking back to your own site. Add a short intro at the beginning so it’s not exactly the same wording – otherwise – google will think you’re spamming!

2. Always post to an open page:

Posting information to Facebook means people will have to log in first – that can be mildly annoying if they aren’t logged in – or worse if they don’t have a Facebook account – you’ll lose them. Get around that by posting your info to a website or your blog.

3. Ask for favours privately and thank people publicly:

Pick the key people you think would be interested in your event – send them a “direct message” asking them privately if they would “tweet” info about your event. Then when they do, thank them publicly.

4. Choose the appropriate medium to promote your event:

Like traditional advertising – pick the medium best suited to your demographic. Facebook is great for the “social 20s”; Meetup is good for career professionals 30-50;  and Twitter will reach 36+. Lorraine teaches lots of “social media for beginners” courses and advertises that through the events section of local newspapers. (She wouldn’t reach her target by posting on Twitter – at least not before they’ve taken her course.)

5. Facebook is the easiest way to notify your friends of events:

It’s very non-intrusive, and unlike email, it’s a good casual low pressure social marketing tool. People can see who else is coming by checking out who has accepted – that creates buzz. As the event organizer however, don’t ever assume that everyone who says they’ll attend will.  Once you’ve posted an event, check the wall every few days – people may be asking questions about the event.

6. Event Brite is a good tool for paid events:

Event Brite has a number of good features – you can set your event as public or private;  you know that people who reply as attending on event brite have paid … check it out.

So… to sum up:  start with your own page/website first – ensure it’s an open site – then include the link to event brite on all your cross posts.

Internet Drama:

7. Consider having two separate accounts – one personal and one professional:

Social networking sites have helped to blur the lines between your personal and professional life – not always in a good way.  One way to get around that is to have two separate accounts. Some people are all business – all the time. Others like to relax and let their hair down every now and then. With two accounts, you can wake up in the morning, professional reputation intact.

(Dallas Mavericks basketball coach Mark Cuban should have followed Raincoaster’s advice. Instead, he was fined $25,000 by the NBA after mouthing off on Twitter about a ref after the game.)

8. Flame wars:

Raincoaster shared these examples with us – and commented that flame wars are great for hits:

Sunday night’s alright for fighting

On Internet drama:

George Sodini’s Blog: the plan – 383 comments to date – Huffington Post even linked to this – here

Mummified fairy remains found – 1,664 comments!!! – how do you get that many comments??

Troll Management: Handling Conspiracy Theorists on a Forum

R U F*cking Kidding Me? – is there someone you want out of your life?? what happens if they want to friend you on facebook?? here’s how one person responded – this post contains explicit language and is NSFW (not safe for work).

Want more?

Check out these blogs from Raincoaster Media Group: Teeny Manolo, Ayyyy! and Blogger’s blurt

Photo credit – Jess Sloss of



  1. Thanks Cindy,
    Great post, I remember Lorraine also mentioned a way to own your own comments. Do you remember the procedure for linking back to pages you have commented on?

    • I think she also posts the comment on her own site, with a link to the original post. However, I’ll check on this and post a further update.

      Thanks Jordan.

  2. Cindy,

    Wonderful article – especially about open pages. Question though about Event Brite – can you show how they have been applicable to any local marketing/event campaign?

    • Hi Mat,

      Thanks for your comment.

      Event Brite is used much more heavily in Vancouver than Victoria. Currently there are 91 events listed for Vancouver compared to 4 for Victoria (Project Management Institute – 2 events, Usana, and Women’s Health).

      This led into an interesting discussion on email marketing and several recommendations from the audience for applications they use: Vertical Responses ; icontacts; and .

      Incidentally, I was torn on Tuesday as it was the same night as the info meeting. Glad Yule’s daughter liveblogged the meeting as I was able to get a very good summary.


  3. Cindy,

    Thanks for the reply – for email marketing is a system some of my clients have used successfully.

    I hope to attend the next Social Media Club, it always seems to conflict with other events on my schedule.


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