General Motors was one of the first companies with a CEO blog out of the starting gate when it launched Fastlane in January 2005. The blog has proved an invaluable way to get customer input and market research.
Perhaps because of the volume of comments they have tended not to respond to readers directly in the blog. Despite that, comments continue to stream in to the blog. (It’s the kind of reach most of us can only dream of -well – me at least.)
I credit GM’s social media success in large part to Chris Barger, GM’s Director of Social Media. And Chris does actively respond to comments.
So when Fritz Henderson announced the new streamlined GM late last week, he began with a traditional news conference targeted at mainstream media. But he then followed that up with a 30 minute WebChat via the Fastlane blog, and a 30 minute live chat on Twitter, from the @gmblogs account. You can view the comments posted to both.